Chris Avey Portfolio

Client IG: WORKMODE

Story Telling:

WorkMode (@workmode) • Instagram reel

• Angle - lean into Michael being humble/nonchalant - this is workmode, who we are, starting the process + project in Detroit, “been a busy year with some cool moments…) [insert all star selection + footage, home opener in Philly + No Hitter, playoff run, Mike spotted in WorkMode gear]
  • find a way to tie the video of working towards first all star game, no hitter, first world series, to building the next generation of athletes, with the next generation of athletes

Vision:

• Create a video that highlights Mike, what we’ve been up to with WorkMode, and tease the launch

• Angle - lean into Michael being humble/nonchalant - this is workmode, who we are, starting the process + project in Detroit, “been a busy year with some cool moments…) [insert all star selection + footage, home opener in Philly + No Hitter, playoff run, Mike spotted in WorkMode gear]

  • find a way to tie the video of working towards first all star game, no hitter, first world series, to building the next generation of athletes, with the next generation of athletes

• Using a variation of archived footage from

  • Nancy (ideally using Mike 2.mov)
    • we will be saving Mike 1.mov for a “coach spotlight” on Mike

  Tunnel Fits/WM Merch Sightings - Google Drive

  Website - Fav Shots - Google Drive

  MIKE NO LO - Google Drive

  • internet

Script: [MIKE -Keep VoiceOver to as close to 60 sec as possible]

note: Keep voiceover as close to 60 seconds as possible. Feel free to send over multiple takes, none of them have to be perfect! Find a quiet room/environment and Voiceover on an iPhone mic will suffice, we will edit + enhance audio in edits